We rotate the designs so that your customers don’t get the same card twice. You can even upload an image of your signature that will go in each individual card to give it a handwritten feel.
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By switching to our streamlined system, you’ll free up your marketing team, and your retention strategy will work like clockwork. Here are a few reasons why you will benefit from using Birthday Company to handle this aspect of your business: The good news is, you don’t have to add extra work to your team’s plate, it’s as easy as 1,2,3. That’s why sending a card or a gift in the mail will help you stand out and show that you go the extra mile for your customers! The Birthday Company provides the convenience of sending cards online and the tangible experience of a physical gift in the mail. After all, who sends letters anymore? These days, the majority of interactions, whether business or social in nature, occur online. There’s no denying that the days of snail mail are largely over. Build rapport with your customers and leave the heavy lifting to The Birthday Company. As your company grows, you may find you need to mail birthday cards almost every day of the year! Luckily, we have a solution. In the event that you would also like to send a gift, small as it could be it would add to the time-drain exponentially. The team will need to keep track of each customer’s birthdays, anniversaries and so on, and then will need to handwrite a message and take the letter to the post room or the post office.
The practice is costly, time-consuming and requires extra work from the marketing team or your office staff. However, there are a few downsides to sending cards by mail. The physical card or gift is also a tangible reminder of your business. When you send cards by mail, your customers will begin to see your brand as friendly, approachable, and reliable. Sending a card in the mail can be a fantastic way to foster a deep and lasting relationship with a client, and many businesses have used this practice for years.
Snail mail builds relationships but has its downsides, practically speaking They can play a significant part in a comprehensive communication schedule between you and your customers. This is where sending cards comes into play. This must go beyond simplistic, generic follow-up emails and should instead aim to create a deep sense of connection between customer and brand. Converting first-time customers into regular shoppers means establishing a meaningful connection with the customer. Customer engagement has been defined as “ the degree and depth of brand-focused interactions a customer chooses to perform” and this definition includes an important focus on the quality of interactions-the more engaged a customer is, the more valuable their actions will be, like repeat purchasing and social recommendations.Ĭommunication is arguably the most crucial aspect of customer retention. There are strong links between customer retention and engagement. Satisfied customers will tell friends and family about a product they’ve enjoyed, giving your brand social proof with new prospects, thus acting as free marketing! Communication is a key pillar of customer retention Word-of-mouth advertising is free and effective.Studies show that acquiring new customers can be 30 times more expensive than hanging on to your current customers.īecause existing customers have tried and tested your products, they are more likely to purchase new products from your company or spend more on premium versions of a product, thus increasing their lifetime value. It’s cheaper than acquiring new customers.Without a loyal, satisfied core group of regular, returning customers, you will find it very difficult to expand and grow as a company. Why is customer retention important?Ĭustomer retention is the cornerstone of any business. Whether you choose to send a card for a birthday, a first purchase anniversary, or simply as a nice surprise for your favorite customers, your customers will love the personalized gesture and will reward you with ongoing loyalty. We’ll also compare sending cards online to sending cards by mail, which is a more traditional method, to understand what advantages online cards can offer. As well as why you should make efforts to retain existing clients, we’ll look at the principles of relationship marketing and how sending greeting cards has long been a part of that. In this article, we’ll look at the importance of client retention and how financial advisors and professionals can improve their client retention by sending cards online. Snail Mail or Sending Online Cards? The Birthday Company is The Best of Both Worlds
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