where it was released as an EP, Paradise was released in the United Kingdom as a re-release of Born to Die. "Burning Desire", the album's third single, was used to promote the Jaguar F-Type model at a promotional concert, Del Rey sang the song, wearing red lipstick, because the model features a built-in lipstick holder. "Blue Velvet" was used in a television commercial for H&M. To promote the album, two promotional singles were also released, a cover version of "Blue Velvet" and "Burning Desire". On the day of "Ride"'s release as the EP's first single, Del Rey uploaded a teaser trailer to video-hosting website YouTube, that contained snippets of each track on Born to Die: The Paradise Edition. Two remixes of Blue Velvet were included on the special edition of Paradise exclusively at Target stores, however the remixes were not included on Born to Die: The Paradise Edition. The nine tracks were issued as a stand-alone CD or vinyl EP titled Paradise, in a two-disc set including the original Born to Die album tracks, as well as in a deluxe box set including both the album and the EP, a remix CD including eight remixes of songs from Born to Die, a DVD with six music videos and a two-track vinyl 7" single of "Blue Velvet".
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The prior album's re-release, titled Born to Die: The Paradise Edition, was available for pre-order offering an immediate download of "Burning Desire" in some countries. Paradise was released on Novemin the UK and one day later in the US. Del Rey stated that the new release would contain approximately seven new songs. In an interview with Tim Blackwell for radio station Nova 100 in Melbourne, Australia, Del Rey added that her upcoming November release would not be a new album, but more like an EP, which she described as the "Paradise Edition" of Born to Die. In an interview with RTVE on June 15, 2012, Del Rey announced that she had been working on a new album due in November, and that five tracks had already been written, two of them being " Young and Beautiful" and "Gods and Monsters", and another track titled "Body Electric", which was performed and announced as one of her songs at BBC Radio 1's Hackney Weekend. Problems playing this file? See media help. In 2014, the EP was nominated for Best Pop Vocal Album at the 56th Annual Grammy Awards. That same month, an EP of the same name was made available for digital purchase, containing the film along with the three aforementioned songs. In December 2013, Del Rey released the Anthony Mandler-directed Tropico, a short film that includes the songs "Body Electric", "Gods & Monsters" and "Bel Air". Music videos for "Ride", "Blue Velvet", " Bel Air" and "Burning Desire" were posted to Vevo and YouTube to help promote the EP. " Blue Velvet" (a cover of the popular 1950s track) and " Burning Desire" were released as promotional singles. The EP's lead single was the ballad " Ride", which became a modest hit in the United States, Switzerland, Ireland and France and reached the top 10 in Russia.
Charting across Europe, the EP became a top 10 hit in Flanders and Poland, charting within the top 20 in Wallonia and the Netherlands. 10 on the Canadian Albums Chart and peaked within the top five of various other Billboard charts. 10 on the US Billboard 200 with first-week sales of 67,000 copies. Upon its release, Paradise received generally favorable reviews from music critics. The EP's sound has been described as baroque pop and trip hop. Del Rey enlisted collaborators including producers Rick Nowels, Justin Parker and Rick Rubin. It was additionally packaged with the reissue of her second studio album, Born to Die (2012), titled Born to Die: The Paradise Edition. Paradise is the third EP by American singer-songwriter Lana Del Rey, released on Novemby Universal Music.
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